AI isn’t optional anymore. It’s the power tool of modern business.
Manual effort was the screwdriver. AI is the drill. Faster. Smarter. Built for momentum.
If you're still turning by hand, you're already behind.
How do I know? My name is Tania, I’m a Data and AI Sales Engineer by day, and a solopreneur by night. For over five years, I’ve helped small businesses build a more professional online presence to scale and serve their customers better. The internet has changed so much since I started. Much of that change has made it easier for small businesses to use technology without needing a big team or budget.
Here are three tools worth your attention.
1. ChatGPT Plus
You've probably heard of Chat GPT which can be used to speed up writing tasks but did you know there was a $20 and $200 tier? These paid versions allow for more customization, features, and usage. It has enhanced memory, across chats, faster response time, and a personal favorite of mine -- voice mode. The $20 entrance fee into the ChatGPT Plus club is one of the best investments that you can make into your business in my opinion.
- Generate email drafts in seconds
- Respond to customer inquiries faster
- Create social media captions and product descriptions
- Build internal SOPs and training material
You can also train it on your business by uploading FAQs, website content, or past emails.
2. Durable
Durable builds websites in under 60 seconds. No code needed.
- Answer a few questions
- Get a full business website with content and images
- Update and publish it from your phone
For new businesses or solopreneurs, it replaces hours of web design work. There are others on the market that I like as well such as Unicorn Platform, and Webflow. At this point, there are a ton of options, not all of which are created equal. You may have to do some digging to find out which platform works best for your needs but rest assured, great web design is now more accessible than ever.
3. Tidio
Tidio adds a smart chatbot to your website. It helps you capture leads and answer common questions, 24/7.
- Handle multiple customers at once
- Collect emails while you sleep
- Route inquiries to your inbox or calendar
Tidio combines live chat with automation. It works well for e-commerce, service providers, and local shops.
Final thought
You might be wondering, 'why I would share tools that seem to undercut my own services?' The truth is, these tools are launch pads. They get you moving in the right direction. But tools alone do not make you an expert.
I've seen a lot in the enterprise and the government space and I'm here to tell ya, you can’t ChatGPT your way into wisdom or experience. With tools like Durable, you still need to understand the basics of web design and user experience. For tools like Tidio, they work best when the chatbot is well-timed, well-placed, and knows how to move a visitor toward action, not away from it. That’s the difference between noise and strategy.
This is where OBSTiTUNITY comes in. We help you build on the basics with thoughtful design, clear messaging, and smart automation that actually works. If you'd like to learn more, reach out to see how we can help.